My design philosophy
I believe in minimal and simple design. Less is more.
A simple and effective design solution is based on the comprehensive and deep understanding of user, technology and business.
I aspire to design and build products to help people solve real problems.
My Design Career
I currently design at Amazon, Palo Alto.
I started my design career in the ad agency industry with Ogilvy and JUXT. After that, I decided to purse my career in tech companies because I care more about user feedback, use cases behind the scene, and I enjoy keeping design iterations with team to improve the product usability.
I come from China and I got my initial design education at Beijing Institute of Fashion Technology. I studied Digital Media Art there, and I dreamed of being a photographer or film director at that time.
However, later I found myself becoming more interested in the function and logic behind the beautiful and stunning art work, so I changed my design focus to interaction design.
In 2010, I got the admission to Visual Communication Design MFA program at Rochester Institute of Technology. Rochester is a quiet and low-key place for me to put my head down to re-learn graphic design, interaction design, and front-end programming skills.
MY VIEW ABOUT CURRENT DESIGN INDUSTRY
I believe it’s definitely a right time to be a designer in the current UX design industry. On one side, the importance of design thinking has been recognized in our industry, and more companies reserve a seat for design in the decision-making process. On the other side, the design tools and design process we currently use in our daily design workflow are still constantly changing, which means both opportunities and challenges for designers ourselves.
One fun thing about being a designer is that I can always find some interesting design problems or beautiful design details in all aspects of my everyday life.
– Design podcasts
– Twitter and Medium articles
– Dribbble design showcase
– Design conferences
– Sports (Arsenal football philosophy, Swimming, Yoga and Meditation)
– Books (Design, Psychology, Novel and Society)
– Movie and Music
– Video Games