Chen Zhang Design Portfolio

old VW

Why VW Reactive Touch Wall

In late 2012, we created a simple, reactive touch application based on "Why VW" campaign website. This is a fun experimental project to work on because we came up with the concept to combine mention tracking with reactive touch technology. The target user and design scenarios are for attendees in the auto shows.  The system debuted on December 27, 2012 at the San Diego International Auto Show. Three kiosks were built and travelled North America throughout 2013 appearing at various Volkswagen events nationwide.

08, 2012 — 12, 2012  Wireframe, Visual Design, Usability Testing


Usability Testing